"Surfer types, wearing flip-flops but with a bunch of crazy ideas and immense drive." That's how the guys at Electra described themselfves and their approach to the industry. Sounded pretty cool to us. And what's even cooler is that we got the chance to support the Southern Californian bike manufacturer by producing social media content for the DACH region. In addition to strategic consulting and developing campaign concepts, this also included copywriting and media placement. Let's roll!